JUSTINA BLAKENEY X TARGET: a "jungalicious" collab

Artistic, colorful, creative, and as of recently... accessible to all. If it isn't already, the magic of Jungalow® can now be yours!


photos courtesy of Target


Justina Blakeney, founder and creative director of Jungalow®


Justina Blakeney is a believer. She believes that creativity is the key to having an amazing home. She believes that good design directly correlates with quality of life. She believes that joy is contagious. She believes that patterns bring spice, color brings joy, and plants are magical.


And her Los Angeles-based lifestyle brand Jungalow® embodies those beliefs... and then some!


Blakeney's shop is a curated ensemble of creative, colorful, modern global goods. The pieces inspire a sense of discovery, a connection with nature, and good vibes all around. Many of the designs were born of a watercolor or doodle, painted or sketched while the designer, author, mama, and blogger was on the go. And the Jungalow aesthetic is as wild and free as the jungle itself, as well as its inhabitants.



Recently, Blakeney - who is already a home style expert for Target - partnered with the powerhouse brand by bringing her artisanal, bohemian spirit to the company's eclectic Opalhouse collection. And the collab is a bullseye! (pun intended) Opalhouse designed with Jungalow features close to 300 pieces in nine categories including bedding, bath, furniture, and décor; it's great style at a great price point.


"Both Jungalow and Opalhouse love an eclectic blend of textures and colors and are inspired by arts and crafts from around the world — plus, we both have a hard time resisting a good tassel or pom pom," says Blakeney.


For the global-minded designer, its a boundless business opportunity. In the boutique business that is Jungalow, the small but mighty all-female team designs product-by-beautiful product, and building out a collection takes time; fortified by Target, she can not only produce faster and on a grander scale, but also let her creativity go beyond borders.


"Designing for Target is so incredible because anything I dream up - no matter how unconventional - is feasible," remarks Blakeney. "Any time I ask the Target team: 'Is it possible to make this out of a natural material?' or 'Can we try something really wild?' my ideas are met with enthusiasm."


And the enthusiasm is shared. “Target is known for one-of-a-kind partnerships that deliver incredible design at an amazing value, and this new collection with the inspiring and talented Justina Blakeney will fill our guests’ homes with a whole lot of joy,” says Samara Tuchband, Target senior vice president of merchandising, home. “As a multi-year partnership, we look forward to continuing to create beautiful products with Justina that inspire all guests with affordable and accessible design.”


Like notorious Guns & Roses front man Axel Rose said: "Welcome to the Jungle." Personally, I think you're gonna like it here.


To view the entire Opalhouse designed with Jungalow collection, visit: target.com/opalhouse