AERIN: Now open in the Miami Design District

Aerin Lauder's eponymous lifestyle brand, AERIN, recently opened its newest outpost, just in time for the introduction of its fresh Spring/Summer 2022 collection.

photos courtesy of AERIN

By the time I finally got to meet Aerin Lauder, she'd had a day.

The NYC/Palm Beach resident and socialite had journeyed to Miami—always an adventure in itself—and was just wrapping-up a cocktail event celebrating the opening of the fourth retail location of her eponymous lifestyle brand, AERIN. Grabbing a cute new pair of espadrilles from the stockroom, she was dashing out the door, but was gracious enough to spend a moment with me. I must say Aerin was also very sweet... and maybe even a little appreciative... when I took it upon myself to tame her slightly tousled hair before we took our picture together.

Weeks earlier, I'd attended the Alzheimer's Drug Discovery Foundation's (ADDF) illustrious "Hope on the Horizon" dinner on Palm Beach, where Aerin and her sister Jane were receiving a prestigious honor for their leadership and actitivism. Unfortunately at the last minute, Aerin was unable to attend being that her husband was recovering from a recent skiing accident (she assured me he's fine now!)

So, when I heard she was coming to Florida to celebrate the opening of AERIN at the Miami Design District, I seized the opportunity to meet the granddaughter of cosmetics legend Estée Lauder; Aerin Lauder not only serves as Style and Creative Director of the Estée Lauder Companies, but is also Founder and Creative Director of her own hugely successful company.

AERIN is known for its casual chic home decor as well as a curated assortment of beauty products, fashions and more... all bearing Aerin's stamp of relaxed elegance.

Aerin Lauder photo: Douglas Friedman

Each AERIN location is thoughtfully tailored to the character and lifestyle of the local community... this one included. “I have always loved Miami’s sense of vibrancy, color, style, and tropical influence," says Aerin. "I think that Miami was a natural next step." She also expresses that "this exclusive AERIN Miami edit is perfect for sunshine-filled days and magical Miami nights.”

Have a look at what's in store and see if you agree!

NEUTRAL TERRITORY: Aerin X Casa Lopez Andreia Pitcher, $70; Shagreen Magazine Rack, $750; Alette Cream Pedestal, $300; Alette Large Candleholder, $195; Aerin X Casa Lopez Andreia Pitcher, $75

BLUE SKIES AHEAD: Paulette Ceramic Candlestick $90; Paulette Platter,$125; Perazza Earthenware Serve Bowl, $150; Artisanal Textured Tumbler set/2; $95, Vittoria Cocktail Napkins set/5, $125

TROPICAL WEAVES: Raffia Rectanglar Box, $150; Raffia Heart Box, $100

APRIL SHOWERS & MAY FLOWERS: Calinda Umbrella Stand in Deco Remini Green, $900; Cosmos Porcelain Flower Objets, $150 ea.

A COLORFUL COLLAB: Carolina Iriving & Daughters for AERIN Dessert Plates, $68 ea.; Espresso Cups, $20 ea.

FRESH PICKS: Porcelain Strawberry, $150; Wicker Entertaining Caddy, $400

BLUE HYDRANGEA IN BLOOM: Classic Croc Leather Frames, $425-$525; Classic Croc Jewelry Box, $1,250

AERIN Miami is located at 151 NE 41st Street, Suite 141 in the Miami Design District.

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